Go-to-market
Research → positioning → launch
Customer insight, pricing, and messaging. A connected strategy from the first question to the market.
Mohammed Raayed · Product marketing & growth
Products people
choose.
I help teams understand their customers, sharpen their positioning, and turn product launches into measurable growth across D2C, marketplaces, and FMCG.
Discuss your next launchMarketplace growth
2.5–4×return on ad spend
AmazonFlipkart
Growth you can measure
ROAS across Amazon and Flipkart campaigns for D2C beauty and spice brands.
Product marketing & growth
10+ years of hands-on experience
Across D2C, marketplaces, and FMCG—from on-ground customer insight to full-funnel execution.
Founder mentoring
From founder idea to market
Helping early-stage founders sharpen GTM, pricing, pitches, and fundraising readiness.
From the first idea to the next stage of growth.
↗ Customer insight ✳ Positioning ✳ Go-to-market ✳ Growth ✳↗ Customer insight ✳ Positioning ✳ Go-to-market ✳ Growth ✳↗ Customer insight ✳ Positioning ✳ Go-to-market ✳ Growth ✳
Sound familiar?
A product can be well built and still be hard to sell. When the audience, the offer, and the message do not line up, more ad spend is not the answer.
Marketplace bids, creative, pricing, and the customer journey all shape conversion. They need to be planned together.
I connect customer insight with channel execution, then use acquisition cost, retention, and revenue to understand what is working.
My mission
Turn customer insight into market momentum.
My background starts with on-ground sales and customer conversations. That perspective shapes how I approach product marketing: understand the need, make the value clear, and give people a reason to buy.
See how I workHow I help you grow
Product marketing & GTM
Turn customer and competitor research into a clear value proposition, pricing, and a launch plan. My work spans field sales, digital acquisition, and taking Tat Tvam Asi, a meditation app, to market.
Customer researchPositioningPricing & packaging
GTMFrom on-ground insight to product launch
Product marketingApplied across D2C, marketplace, and FMCG brands
A reason to choose you.
01 / Understand the customer
02 / Define the value
03 / Price and take it to market
Marketplace & D2C growth
Build campaigns around how people discover, compare, and buy. At CodeTrappers, I ran Amazon, Flipkart, Meta, and Google campaigns for D2C beauty and spice brands, refining keywords, bids, and creative.
Marketplace adsCreative testingConversion optimisation
2.5–4×ROAS across Amazon and Flipkart campaigns
CodeTrappers / D2C campaignsReported campaign results, not a performance guarantee
From discovery to purchase.
Beauty / 2.5–3.8× ROAS
Spices / 2.8–4× ROAS
Amazon Ads + Flipkart Ads
Marketing intelligence
Give the team one view of acquisition cost, revenue, and campaign returns. At Foodsta, I built centralised Power BI reporting with BigQuery and presented weekly insights to guide budget allocation and pricing.
Power BI + BigQueryCAC & ROASBudget decisions
BIReporting built for weekly leadership decisions
Foodsta / Marketing intelligenceGrab · Deliveroo · Foodpanda · Meta · Google
One view. Better decisions.
Connect / Channel and campaign data
Track / CAC, ROAS, revenue, ROI
Decide / Budget, pricing, promotions
Founder mentoring
Help early-stage founders make their offer and route to market clearer. As a volunteer business mentor with JECP, I support rural startups with GTM strategy, pricing models, pitch decks, and fundraising readiness.
GTM strategyPricing modelsInvestor narrative
02Early-stage rural startups mentored through JECP
JECP / Volunteer mentoringJagriti Yatra alumnus · Deoria, Uttar Pradesh
A clearer next move.
Market / Who needs this?
Model / What will they pay?
Story / Why this business?
Real work. Real products.
I don’t just talk.
I build and ship.
Marvyn
A marketing operating system that turns business context and performance data into a practical 30-day plan.
Visit live project2026Built & launched
BetaProduct stage
Products across growth, market intelligence, and social engagement.
Built from a real problem. Shipped into the real world.
Why work with me
From customer insight.
To commercial decisions.
The question
Who are we trying to reach?
Why should they choose us?
What should the offer cost?
Which channels earn the spend?
What changes next week?
How I work
Customer research and journey mapping
Positioning and a clear value proposition
Pricing, packaging, and margin awareness
Campaign analysis across the funnel
A reporting rhythm tied to decisions
How it works
Research first.
Launch with
intent.
Customer needsListen before planning
Competitor offersFind the difference
Channel economicsKnow the constraints
Research
Start with customer needs, competitor offers, and the economics of the channel.
01 / Audience02 / Value proposition 03 / Pricing
A clear
next move ↗
next move ↗
Position
Choose the audience, value proposition, pricing, and message before choosing the campaign.
Built to ship
Ready to launchLaunch
Bring the plan to life through campaigns, landing pages, and coordinated channel execution.
Learn. Improve. Repeat.
↗ Real signals
Measure
Review acquisition cost, conversion, retention, and revenue. Use the findings to decide the next test.
Mohammed Raayed / Product marketing & growthKnow the customer.
Customer insightPositioning & GTMGrowth & measurement
Know the customer.
Find the value.
Take it to market.
Experience, in numbers
10+Years of experience
Product marketing and growth across D2C, marketplaces, and FMCG.
4×Reported ROAS for a spice brand on Amazon and Flipkart.
04Independent products built across marketing, research, and engagement.
02Early-stage rural startups mentored through JECP.
Company experience
Company and client work
Client and project work
Company and project work
Work and collaborationCompany experienceCompany and client workClient and project workCompany and project workWork and collaborationCompany experienceCompany and client workClient and project workCompany and project workWork and collaborationLearning in public
Building things.
Sharing the lessons.
Startup With Raayed · Startup, growth, and business breakdowns
Startup With Raayed
Startup, growth, and business breakdowns
JECP Startup Mentor
GTM, pricing, pitch decks, and fundraising readiness
Tat Tvam Asi
Value proposition, app acquisition, and marketing-team leadership at Sri Siddha Sanmarga
Independent products
Building tools for marketing, market research, and professional engagement
Testimonials
The people.
Behind the work.
Preview layout · Client recommendations awaiting approval.
Product marketing
An approved recommendation about this work will appear here.
Go-to-market strategy
An approved recommendation about this work will appear here.
Marketplace growth
An approved recommendation about this work will appear here.
Marketing intelligence
An approved recommendation about this work will appear here.
Founder mentoring
An approved recommendation about this work will appear here.
Working together
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A video from Raayed, not a client testimonial.
Ways to work together
The right shape.
For your next step.
Advisory
For a founder or marketing team deciding who to target, what to say, and where to focus.
Get clarity.A focused advisory engagement- Customer and competitor review
- Positioning and pricing
- Prioritised GTM plan
Build Sprint
Most focusedFor a product launch or campaign that needs focused strategy and hands-on execution.
Ship it.An end-to-end build sprint- Launch messaging
- Campaign and landing page
- Measurement plan
Embedded
For teams that need ongoing ownership across product marketing, acquisition, and reporting.
Grow together.Ongoing product and growth ownership- Cross-channel planning
- Budget and performance reviews
- Team and stakeholder alignment
Experience across brands, teams, and products
Ready?
Your next
launch.
Let’s talk.
Launching a product, rethinking positioning, or improving acquisition? Tell me where you are and what you need to change.